Almost 13 years ago, in December 2011, we had an experience that left us with an unforgettable lesson. It was the sale of an original gouache by the renowned master Francisco Toledo, a work valued at 30 thousand dollars. One of our regular clients, of high status in one of the most exclusive municipalities in Latin America, whom we will henceforth call 'Simón', came to our gallery one day to see what new pieces we had.
The piece in question, which had been exhibited at the Galería de Arte Oaxaca and at Alberto Misrachi's gallery in Mexico City, immediately caught Don Simón's attention. It wasn't just any work; it was a painting that overflowed with Toledo's unique style, with a prominent signature and a plaque on the frame confirming its authorship. Without much thought, Simón decided to take it home, proud to have acquired such a prestigious piece.
But, as often happens, the story didn't end there. The following Monday, Simón returned to the gallery, this time with the work in his hands and a face that reflected a mixture of bewilderment and surprise. He told us that, over the weekend, the work had caused a scandal among his friends. It turns out that the painting, which he had considered a jewel to exhibit, showed two iguanas in a homoerotic scene, a detail he had not noticed in his haste to acquire this exclusive signature.
Francisco Toledo's work is known for its rich themes, including sexual and controversial subjects that are an essential part of his genius. However, this incident with Mr. Simón reminded us how sometimes people are more carried away by the brand than by the content, seeking to impress without really appreciating what they have in front of them.
In the end, Mr. Simón received his refund, and the work was sold months later to a collector who did take the time to enjoy it and understand it in all its complexity. This episode left us with a valuable lesson: in art, as in life, what really matters is what moves you and makes you feel, not necessarily what has the highest price or the most famous name.
So, the next time you're looking to buy something for your collection, ask yourself: are you trying to impress others or truly enjoy what you have in front of you?
